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A strategic lever for the digital transformation of sports venues
While digital transformation is in full swing, sports venues are serving as figureheads of inequalities in this area. Sports venues must, in turn, carry out their digital transformation. This will not be done without re-appropriating spectator data, in order to offer them a unique live experience.
Phygital Marketing
Data Analysis
User experience
Phygital marketing: an opportunity for the world of sport
91
of organizations do not know the identity of visitors connected to their Wi-Fi network
70
information provided by users is not verified
71
of spectators think that brands have difficulty surprising them
