{"id":19628,"date":"2018-05-21T12:42:38","date_gmt":"2018-05-21T12:42:38","guid":{"rendered":"https:\/\/ucopia.weblib-test.com\/?p=19628"},"modified":"2023-10-13T06:47:44","modified_gmt":"2023-10-13T06:47:44","slug":"customer-experience-airport-wifi","status":"publish","type":"post","link":"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/customer-experience-airport-wifi\/","title":{"rendered":"A new customer experience at airports thanks to WiFi"},"content":{"rendered":"<h2>How can WiFi proximity marketing be used to create a new user experience in airports?<\/h2>\n<p><strong>With the transiting of 13 million+ passengers in 2017 through the City of Nice airport (<a href=\"https:\/\/en.nice.aeroport.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\u00e9roports de la C\u00f4te d&#8217;Azur Group<\/a>), this is now the second largest airport in France. Nowadays, it has become vital for any airport to adapt to the behavior of its passengers and provide them with high-performance Wi-Fi connectivity: \u201cAn airport without Wi-Fi simply doesn\u2019t make sense\u201d, says Alain Simard, Data Management Manager, A\u00e9roports de la C\u00f4te d&#8217;Azur Group. With a perpetual flow of passengers, airports are more than just transit venues. They are considered as places brimming with life that share issues very similar to those of a shopping mall, for example. <a href=\"https:\/\/ucopia.weblib-test.com\/en\/corporate\/business-case-nice-airports-group\/\">To deliver more than the expected basic connectivity, Wi-Fi technology must be supplemented by focused services.<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<div><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qHdgH-kI8Ho\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/center><\/div>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Changing customer needs<\/strong><\/h2>\n<p>Connectivity is essential for a generation that spends an <a href=\"https:\/\/www.lci.fr\/high-tech\/tablettes-smartphones-le-temps-passe-devant-les-ecrans-rend-les-gens-plus-sedentaires-2065558.html\" target=\"_blank\" rel=\"noopener noreferrer\">average of 5 hours a day poring over screens<\/a>\u00a0 outside the professional life. &#8220;The behaviors of our passengers today, similar to those of everyone else actually, require us to offer services that go beyond wireless connectivity\u201d, says Alain Simard. High-performance Wi-Fi becomes essential in coming up to meeting the expectations of passengers, but connectivity alone is not enough: passengers must be supported and provided with additional services that will facilitate their journey and ensure a comfortable on-site experience.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>A partnership over the long run<\/strong><\/h2>\n<p>To achieve this goal, the group, 6 years ago, called upon the expertise of UCOPIA, the European leader in Wi-Fi connectivity and personalized proximity marketing. UCOPIA, therefore, deployed a high-performance connectivity solution that helps users get broadband online access in a fast and uncomplicated way. Through a <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/captive-portal-ucopia-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">branded captive portal<\/a> available in 4 languages (French, English, Russian and Chinese), a user can connect to the Wi-Fi network for free.<\/p>\n<p>UCOPIA also assisted the A\u00e9roports de la C\u00f4te d&#8217;Azur Group in the <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/data-driven-marketing-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\">collection and processing of data<\/a>, as well as the seamless integration of Wi-Fi proximity marketing into the airport ecosystem. The goal is to be able to generate value from collected data via the Wi-Fi access portal. To do so, a high-performance connection is required while the user experience of those connecting to the active portal must be <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/connected-cities-wifi-tourist-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized and appealing<\/a>.<\/p>\n<h2><\/h2>\n<h2><strong>Wi-Fi, as a powerful communication channel with users<\/strong><\/h2>\n<p>When connecting to the captive portal, passengers fill in their flight data and receive, in return, practical information about it. But the airport is not only a place of transit, it is a bustling venue with shops and restaurants, pretty similar to what can be experienced in a shopping mall. Customer experience, therefore, becomes key, and must be enhanced. Wi-Fi turns into a digital marketing engine that allows brands to deploy a communication channel with users. Passengers should be offered the services they expect in terms of travel, comfort and on-site experience, and this includes, for example, the capacity to unclog queues by identifying the specific areas where passenger density is high at any given moment.<\/p>\n<p>&#8220;Tomorrow\u2019s airport will have the ability to interact with its passengers through Wi-Fi, and deliver services to streamline their customers\u2019 journey and simplify their transit through the airport&#8221;, says Simard.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Security at the heart of data processing<\/strong><\/h2>\n<p>The concept of security focuses on the protection and the use of personal data. As Simard points out: &#8220;Our promotional actions do not target those who have declined to receive information from us&#8221;. With this in mind, UCOPIA and Nice Airport are working in tandem <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/gdpr-innovation-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">to ensure compliance<\/a> with the requirements of the GDPR regulation.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second largest airport in France aims to provide a high-performance customer experience thanks to its Wi-Fi Connectivity and new levers coming from the UCOIA proximity marketing solution.<\/p>\n","protected":false},"author":35,"featured_media":25241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2297,2250,1,2243,2240],"tags":[2268,2269,2306,2273],"class_list":{"0":"post-19628","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-autres","8":"category-large-public-places","9":"category-non-classifiee","10":"category-smart-city","11":"category-tourisme","12":"tag-actu-marche","13":"tag-conseils","14":"tag-experience-client","15":"tag-retours-clients"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A new customer experience at airports thanks to WiFi | Ucopia Blog<\/title>\n<meta name=\"description\" content=\"They are seen as real living spaces that share the same issues as a shopping centre. 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