{"id":19155,"date":"2018-11-18T16:21:12","date_gmt":"2018-11-18T16:21:12","guid":{"rendered":"https:\/\/ucopia.weblib-test.com\/?p=19155"},"modified":"2023-08-28T14:41:38","modified_gmt":"2023-08-28T14:41:38","slug":"retail-revolution-benefits","status":"publish","type":"post","link":"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/retail-revolution-benefits\/","title":{"rendered":"Retail Revolution: 3 steps to discover"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2>Best Practices: A survival guide to the digital retail revolution<\/h2>\n<p>According to a 2018 survey by Kantar Media, the sales revenues of large local retailers have decreased by 31% since 2015 in the USA. The <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/retail-hybrid-digital-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">retail revolution<\/a> should happen right now. This sends a wake-up call to the industry, beset as it is by a drop in attendance and power of attractiveness.<\/p>\n<p>The digital wave has been a game-changer that has profoundly altered <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/gamification-strategy-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\">consumers\u2019 behaviors and expectations<\/a>. More than ever, brands are coming to a crucial turning point: transform or perish when confronting more agile brands.<\/p>\n<p>Here are the 3 key elements on which retail must build in order to thrive in this new era.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>#1 Differentiation<\/strong><\/h2>\n<p>80% of the 3 million catalogs distributed in France go unread. Is the digital world to blame? Nowadays, 93% of consumers search for prices or product information on their mobile devices, while 84% prefer to make their inquiries in stores. The <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/one-channel-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">retail revolution<\/a> might not stop at the physical store concept.<\/p>\n<p><a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/focus-on-the-purchasing-path-and-the-loyalty-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Behaviors have changed<\/a>, and the competition between channels and brands has heightened. E-commerce launched the attack by offering a broad portfolio of products that are always readily accessible. Now m-commerce has joined the race, and stores are struggling to drive customers to their premises.<\/p>\n<p>In such a highly competitive context, brands are vying with each other in ingenuity to be more attractive and better fulfill customers\u2019 expectations. Brands that choose <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/gdpr-innovation-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">the path of transformation<\/a> are those that will win their clients\u2019 hearts (and wallets).<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>#2 Customer intimacy<\/strong><\/h2>\n<p>Consumers\u2019 behaviors have changed so drastically that brands can no longer address their customers the same old way. Retailing has entered an era of ultra-personalization: <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/retail-leverage-on-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">targeting must be precise and relevant<\/a>, messages personal and unique. This is the <em>sine qua non<\/em> to succeed in capturing customers\u2019 volatile and sporadic attention.<\/p>\n<p>To best address customers, retailers need to know their expectations, needs and preferences to succeed in this retail revolution. This is where data comes in. In the digital era, marketing strategies must be <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/the-digital-revolutionizes-even-the-physical-outlets\/\" target=\"_blank\" rel=\"noopener noreferrer\">driven by data analytics<\/a>, which helps study users\u2019 profiles in order to better understand and meet their needs.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-19162\" src=\"https:\/\/ucopia.weblib-test.com\/wp-content\/uploads\/2019\/01\/marius-masalar-138931-unsplash-1024x683.jpg\" alt=\"Retail revolution\" width=\"1024\" height=\"683\" srcset=\"https:\/\/ucopia.weblib-test.com\/wp-content\/uploads\/2019\/01\/marius-masalar-138931-unsplash-1024x683.jpg 1024w, https:\/\/ucopia.weblib-test.com\/wp-content\/uploads\/2019\/01\/marius-masalar-138931-unsplash-900x600.jpg 900w, https:\/\/ucopia.weblib-test.com\/wp-content\/uploads\/2019\/01\/marius-masalar-138931-unsplash.jpg 1700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<h2><strong>#3 Customer experience, the icing on the cake for the retail revolution<br \/>\n<\/strong><\/h2>\n<p>User experience is an essential brick of <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/marketplaces-vs-retail-focus-on-this-power-struggle\/\" target=\"_blank\" rel=\"noopener noreferrer\">next-generation retailing<\/a>. It leverages a phygital approach, which merges the online and in-store customer journeys to create a single pathway with different points of entry.<\/p>\n<p>Concretely, it provides easy access to information at the point of sale and on the Web, through a chatbot, a personal assistant, digital signage systems,etc. It also <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/top5-store-digitisation\/\" target=\"_blank\" rel=\"noopener noreferrer\">delivers an immersive experience<\/a> through virtual reality or gamification. Both a vehicle for engagement and a catalyst for loyalty, customer experience is now indispensable for a sector struggling to win over and retain clients.<\/p>\n<p>In a highly competitive environment, customer experience is the cornerstone of a strategy to attract customers by <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/digital-path-experience-museums\/\" target=\"_blank\" rel=\"noopener noreferrer\">immersing them in the world of a brand<\/a> and enabling them to choose their own journey. This powerful lever eventually turns customers into brand advocates.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Retailers must focus on setting a proximity link with their customers, as this is a key differentiation factor. This includes a unique and <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/paris-2024-stadiums-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">innovative user experience<\/a>. <\/strong><\/p>\n<p><strong>Many brands have already gone in this direction: the Casino Group with its phygital <a href=\"https:\/\/ucopia.weblib-test.com\/en\/non-classifiee\/phygital-strategy-top-innovation\/\" target=\"_blank\" rel=\"noopener noreferrer\">flagship concept-store<\/a> \u00ab\u00a0Le 4\u00a0\u00bb, Sephora with its virtual reality store devoted to its Christmas collection, and a leading US retailer which has deployed dynamic shelf tags that can <a href=\"https:\/\/marketingproximity.com\/en\/engagement\/#marketingProximite\" target=\"_blank\" rel=\"noopener noreferrer\">identify a customer passing by<\/a> and deliver a customized promotional message. The retail revolution is definitely under way.<\/strong><\/p>\n<p>&nbsp;<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text] Best Practices: A survival guide&#8230;<\/p>\n","protected":false},"author":2,"featured_media":24272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2233],"tags":[2268,2269,2315,2306],"class_list":{"0":"post-19155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-classifiee","8":"category-retail","9":"tag-actu-marche","10":"tag-conseils","11":"tag-data-en","12":"tag-experience-client"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail Revolution: 3 steps to discover | Ucopia Blog<\/title>\n<meta name=\"description\" content=\"The retail revolution: discover the three main benefits of digitisation in our guide! 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